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Diane Corriette — Full-stack Django developer and founder of Djangify

Diane Corriette

The Coach Who Codes

Personal Growth Coach · Developer · Founder, Djangify

Coaching Django Python eCommerce

About Me

I was the operator. Now I'm out front.

I'm Diane Corriette, and for most of my career I was the operator — the person behind the scenes who ran everything. I built other people's websites, systems and online presence while they stood at the front. I was good at it, and it paid well.

I don't talk about money much, but I'll be plain about it, because people keep mistaking me for a beginner: I've made good money, over and over. I'm not waiting to make my first £5k. I've done that several times. The catch was always the same, though - every penny came from selling my time. The day I stopped, the money stopped.

So this is what I'm building now: monthly recurring income from a single site selling digital products. No stage, no teaching, no group coaching - nothing that trades my hours for income, unless I choose to. A handful of sites that sell on their own, and a small group of people who genuinely love what I do. My 1,000 true fans.

To build it, I had to come out from behind the screen. At 57 I learned to code and built Djangify, the system my sites run on, with AI as my assistant. Now I'm the one out front — building in public and documenting the climb, wins and mistakes both left in. Not a five-year plan. Just the next thing, in service of owning something that's finally mine.

What I Do

Three things. All of them real.

Developer & Builder

I build with Python, Django, Flask, and TailwindCSS. My focus is clean, self-hosted, offline-friendly tools — software people can actually own, not rent. I build and maintain projects under the Djangify organisation on GitHub.

Founder of Djangify

Djangify is an eCommerce system for professionals who sell knowledge, expertise and digital products. Available as managed hosting at £12/month or a one-time self-hosted purchase. Built so creators own their store, their data, and their profits — with no platform taking a cut of every sale.

Personal Growth Coach

27 years coaching — NLP Master Practitioner and EFT. I coach through Inspirational Guidance, which I built from nothing and now run on the system I built myself — proof the "just the next thing" approach works. My superpower is making people feel seen, and I don't manufacture it. It happens when I show up as myself.

The Path

Building online since before most people called it that.

I've been here a long time. Not performing longevity — actually building things, selling things, learning things, and starting again when I needed to.

2007

Came online

Started selling products and building websites, and going to internet marketing seminars to work out how digital business actually fits together.

2009

Went professional — WordPress & digital marketing

Started building with WordPress — first as a blogger, then putting up sites for clients. Built a social network for the Dominican diaspora that grew to over 8,000 members before selling it. Ran membership sites, workshops, and talked to audiences about blogging and online business.

2010

Workshop: University of West Indies, Dominica

Gave a 90-minute workshop to authors and writers on how to use the internet to promote their books — covering blogging, video, and social media marketing.

2014

Diploma in Digital Marketing — Digital Marketing Institute

Formalised years of practical knowledge with a professional qualification in digital marketing and SEO. Have kept that knowledge current with every major algorithm update since. Verify credential →

2017

Sold up. Deleted everything. Stepped back.

After years of building for other people, I sold my WordPress client list, deleted every site and my entire social media presence, and stepped back. A deliberate clean break.

2023

Retraining as a software developer

Enrolled in the Full Stack Software Development Diploma at Code Institute — a deliberate, focused decision to get the formal skills that matched what I was already doing intuitively. Specialisation: eCommerce.

2024

Graduated with Merit. Started building.

Graduated Full Stack Software Developer (eCommerce) with Merit in March 2024. Verify credential → Built Stream English — an eCommerce site — and started building other tools, while continuing to learn Django.

2025

Built Djangify.

After building a few eCommerce sites, I got tired of starting from scratch each time — better to have one system that builds sites automatically. With Claude.ai as my assistant, I built my own eCommerce system. It's grown into a place to run an independent digital business, and I run my own sites on it now, in beta.

2026

Building The Coach Who Codes

Rebuilding my authority and visibility as a developer, and re-establishing myself as a coach — in public. Now focused on helping professionals over 50 use AI in their business and sell digital products, while running the 1000 True Fans experiment on the system I built.

Credentials

Verifiable. Not just claimed.

March 2024

Diploma in Full Stack Software Development

Specialisation: eCommerce · Grade: Merit

Code Institute — 12-month intensive programme covering Python, Django, JavaScript, databases, and full eCommerce deployment.

Verify this credential →

August 2014

Diploma in Digital Marketing

Including SEO specialisation · Kept current with every major algorithm update since.

Digital Marketing Institute — professional qualification in digital marketing strategy, analytics, and search engine optimisation.

Verify this credential →

Belbin Team Role Profile

How I actually work — verified by assessment, not self-perception.

Specialist · 62nd percentile

Single-minded, self-starting, dedicated. Provides knowledge and skills in rare supply.

Implementer · 59th percentile

Practical, reliable, efficient. Turns ideas into actions and organises work that needs to be done.

Completer Finisher · 58th percentile

Painstaking, conscientious. Searches out errors. Polishes and perfects.

The Human Bit

The things that don't fit neatly on a CV.

My parents were from Dominica — a small island in the Caribbean — and that heritage shaped how I think about community, about showing up for people, and about building things that actually belong to the people who use them. The social network I built in 2009 was for the Dominican diaspora. When you want to connect people who are scattered across the world and far from home, you build something real or you don't bother.

I'm an INFJ. The profile says: "Fuelled by a profound internal passion. Stimulated by deep, reflective thought and an enormous amount of empathy. Conscientious to the core, they move through life with a clear sense of their values." That's accurate. It's also why I coach as well as build — the two things aren't separate for me.

I write. I have flash fiction and poetry going back years, self-published ebooks on self-confidence, paperback notebooks on Amazon, and GCSE study books. I also sell non-fiction. Writing and building are both just different ways of making something from nothing, and I've never really been able to stop doing either.

"My superpower is making people feel seen, and I don't manufacture it — it just happens when I show up as myself."

I've been in rooms full of people performing success while quietly wondering if I was the only one who didn't have it figured out. I'm not talking at people when I say that. I'm talking to them. That's where everything I build comes from — not a strategy, just who I am.

Want to work together or follow the experiment?

Whether you're a creator looking to own your digital business, or someone who found their way here from a search — welcome. Here's where to go next.